We started working with Animo back in 2016 when Animo was looking to digitize the user guides of their machines. The goal was to revolutionize the way their customers interacted with their machines - meshing a quality coffee with an unparalleled user experience by setting up and operating their coffee machines effortlessly.
Animo coffee machines are complex and powerful machines. Their professional customers - those who buy an industrial-grade coffee machine to use for commercial purposes - need a certain level of support for the effective operation, maintenance, and troubleshooting of these machines.
Before our collaboration, Animo delivered paper and PDF user guides to their professional customers. Animo recognized this as an immediate opportunity to increase value for their customers by digitizing - and therefore streamlining and improving - these existing physical instructions for distribution to their end-user professional customers.
The SwipeGuide platform delivers step-by-step visual setup, use, and maintenance knowledge to the frontline of Animo customers.