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Your smartest work.
Just like you, the SwipeGuide team has a passion for continuous improvement. We have fun, but we also focus on learning every single day. We believe that real growth means having the courage to continuously re-imagine and re-work your way of working. Always learning. Always giving this knowledge back to our users.
Our story.
SwipeGuide simplifies work with effortless digital instructions.
Old-fashioned work instructions don’t work. They’re user-hostile, never available when you need them, and they’re difficult to scale and distribute.
Established in 2016 over a mutual frustration with traditional paper instructions, Daan Assen and Willemijn Schneyder founded SwipeGuide to change the way we learn on the shop floor. Today, we’re a multinational crew of digital natives building a future-proof instruction platform that finally makes sense.
We’re on a mission to save the world from useless instructions and deliver the most intuitive way to standardize work. We facilitate the continuous improvement of processes through on-the-job training and knowledge sharing.
SwipeGuide empowers teams to create effortless instructions, reduce waste, and maximize efficiency on shop floors around the world.
Meet the Swipees.
Always learning. Always growing. We apply insights from the best and brightest in a truly global team. The human supercomputer. The kite surfer. The always-best-dressed. Meet them below.
Willemijn
Proud Founder & CEO
She defines the future of work and spares resources for better use.
Daan
Proud Founder & Chief Instructional Design
Daan applies the brightest academic insights to the way we learn and work.
Nick
Controller
Finance. HR. Contracting. He’s a biz-support Swiss Army Knife.
Joost
CTO
The resident human supercomputer, Joost leads our DevOps team.
Aad
Enterprise Sales Lead
A cool dude who happens to be an expert at optimizing enterprise sales strategy.
Jasmine
Sales Development Representative
The only thing she loves more than dogs is cultivating amazing leads.
Tim
Sales Development Representative
Kitesurfing? Naturally. Effective business development? Every day.
Chesta
Market Development Representative
The sales queen. Enabling business development with ease.
Annika
Head of Marketing
Bubblier than a glass of prosecco. Annika crafts our Marketing strategies.
Chris
Content Marketer
Great content and great hair. Chris makes sure we talk good.
Lisa
Customer Success Manager
Our customers love Lisa because she loves them right back.
Ingrid
Customer Success Specialist
Ingrid will make sure you love SwipeGuide, and have fun while doing it.
Joanna
Lead UX/UI Designer
Want an intuitive user experience? Joanna’s got it covered.
Benjamin
Front-End Developer
The best beard for miles around. Benjamin makes our platform looks lovely.
Alex
Front-End Developer
Alex is a skilled programmer with a secret double-life as a ping pong master.
MingHo
Senior Full-Stack Developer
Data development elves. MingHo leads them with confidence.
Ozan
Senior Full-Stack Developer
Ozan keeps our platform more secure than a bank vault, and looks cool doing it.
Ricardo
Senior Full-Stack Developer
Our sweet pastel de nata. More of a wizard than a developer, really.
Vlad
Full-Stack Developer
Front-end. Back-end. A bit of a brogrammer but we still love him.
Sue
Full-Stack Developer
Product person turned developer. This globetrotter can do it all.
Lavinia
Full-Stack Developer
Beautiful smile.
Beautiful code.
Farida
Data Analyst Intern
Always finding patterns. She's like Sherlock Holmes - but cuter.
Vadym
Developer
Deni
Developer
Aron
Software Tester
Ahmed
Software Tester
