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Bad instructions are a waste of time.

Especially on the shop floor. We’re here to help
you move on from inefficient work instructions.

swipeguide team

What we do.

SwipeGuide is on a mission to save the world from useless instructions and deliver the most intuitive way to standardize work in the manufacturing industry. 

Our work instruction software empowers your teams to maximize their operational efficiency and minimize production errors with instructions and standards - backed by research into how people really learn.

SwipeGuide customers use our Saas platform to get a little better every day. From easy sharing and authoring, to intuitive authoring and knowledge capture - your teams will never have an easier time being productive on the factory floor.


year on year growth

SwipeGuide Founders (2)

Our story.

Established in 2016 over a mutual frustration with traditional paper instructions, Daan Assen and Willemijn Schneyder founded SwipeGuide to change the way we work and learn in a manufacturing environment. Today, we’re a multinational crew of digital natives building a future-proof instruction platform that finally makes sense.


Just like you, we always want to be learning and growing. We believe that real growth means trying new things and having the courage to continuously optimize your way of working.

Contact us

Europe office.

Call us: +31 20 30 31 937

SwipeGuide B.V.

John M. Keynesplein 12-46Amsterdam

The Netherlands


US office.

Call us: 1-248-862-8446

SwipeGuide Inc.

228 East 45th Street. Suite 9E

New York, NY, 10017

United States

SwipeGuide - 20190917 - Cindy van Rees - HR-7746

Our values.

This is what makes us awesome.

Make users awesome.

Simplify life by making any task easier to do.  We can only truly create an effortless experience every step of the way by making our users awesome. Keep it simple, with a twist.

Go Positive.

Positivity fuels everyone’s energy every day. It creates space. Going positive means finding fundamental positivity in each little thing we see, do, and feel, even during the hard times.

Own it.

We have the courage, leadership, and persistence to own our failures. Drive SwipeGuide forward, take initiative, and claim ownership.

Always be learning.

Rocking the world of instructions requires us to have the courage to continuously re-imagine and re-work our own roles, ideas, and concepts in order to find better solutions.

Leave your ego at the door.

Great products and great companies are built together, as a team. We need an open and inclusive environment to succeed. Without ego, we have the space to learn, fail and therefore grow together. Collaborate, stay humble and open-minded.

Spare resources for better use.

For customers - for stakeholders - for ourselves - for the environment. Our purpose is to simplify life so you can spare resources for better use. This goes towards our product, but also towards our way of working and the experiences we create for the world around us.

Join the team.

We're looking for passionate people to help build the next generation of work instruction software.

swipeguide jobs