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About SwipeGuide.

We're a team of multi-national digital natives determined to save the world
from paper and .pdf work instructions.

Team_Loop

Your smartest work.

Just like you, the SwipeGuide team has a passion for continuous improvement. We have fun, but we also focus on learning every single day. We believe that real growth means having the courage to continuously re-imagine and re-work your way of working. Always learning. Always giving this knowledge back to our users.

SwipeGuide Founders (2)

Our story.

SwipeGuide simplifies work with effortless digital instructions. 

Old-fashioned work instructions don’t work. They’re user-hostile, never available when you need them, and they’re difficult to scale and distribute.

Established in 2016 over a mutual frustration with traditional paper instructions, Daan Assen and Willemijn Schneyder founded SwipeGuide to change the way we learn on the shop floor. Today, we’re a multinational crew of digital natives building a future-proof instruction platform that finally makes sense.

We’re on a mission to save the world from useless instructions and deliver the most intuitive way to standardize work. We facilitate the continuous improvement of processes through on-the-job training and knowledge sharing. 

SwipeGuide empowers teams to create effortless instructions, reduce waste, and maximize efficiency on shop floors around the world. 

Meet the Swipees.

Always learning. Always growing. We apply insights from the best and brightest in a truly global team. The human supercomputer. The kite surfer. The always-best-dressed. Meet them below.

Willemijn

Willemijn

Proud Founder & CEO

She defines the future of work and spares resources for better use.

Daan

Daan

Proud Founder & Chief Instructional Design

Daan applies the brightest academic insights to the way we learn and work.

Nick Jacobs SwipeGuide

Nick

Controller

Finance. HR. Contracting. He’s a biz-support Swiss Army Knife.

Joost SwipeGuide

Joost

CTO

The resident human supercomputer, Joost leads our DevOps team.

Aad

Aad

Enterprise Sales Lead

A cool dude who happens to be an expert at optimizing enterprise sales strategy.

Sebastian SwipeGuide

Sebastian

Sales Development Representative

He's a man on a mission - to sell an awesome SaaS solution on a global scale.

Jasmine

Jasmine

Sales Development Representative

The only thing she loves more than dogs is cultivating amazing leads.

Tim

Tim

Sales Development Representative

Kitesurfing? Naturally. Effective business development? Every day.

Chesta

Chesta

Market Development Representative

The sales queen. Enabling business development with ease.

Annika

Annika

Head of Marketing

Bubblier than a glass of prosecco. Annika crafts our Marketing strategies.

Chris

Chris

Content Marketer

Great content and great hair. Chris makes sure we talk good.

Lisa

Lisa

Customer Success Manager

Our customers love Lisa because she loves them right back.

Ingrid

Ingrid

Customer Success Specialist

Ingrid will make sure you love SwipeGuide, and have fun while doing it.

Joanna

Joanna

Lead UX/UI Designer

Want an intuitive user experience? Joanna’s got it covered.

Maya swipeguide

Maya

Senior UX Designer

Maya has the incredible ability to transform coffee into amazing designs. The platform is very grateful.

Benjamin

Benjamin

Front-End Developer

The best beard for miles around. Benjamin makes our platform look lovely.

Alex

Alex

Front-End Developer

Alex is a skilled programmer with a secret double-life as a ping pong master.

MingHo

MingHo

Senior Full-Stack Developer

Data development elves. MingHo leads them with confidence.

Ozan

Ozan

Senior Full-Stack Developer

Ozan keeps our platform more secure than a bank vault, and looks cool doing it.

Ricardo

Ricardo

Senior Full-Stack Developer

Our sweet pastel de nata. More of a wizard than a developer, really.

Vlad SwipeGuide

Vlad

Full-Stack Developer

Front-end. Back-end. A bit of a brogrammer but we still love him.

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Maartje

Full-Stack Developer

Quite literally everyone’s biggest fan - but the feeling's mutual. Maartje rocks development with style.

Sue

Sue

Full-Stack Developer

Product person turned developer. This globetrotter can do it all.

Lavinia

Lavinia

Full-Stack Developer

Bugs don't stand a chance against her brilliant code.

Deni

Deni

Developer

Whether he’s shredding the guitar or shredding code, Deni’s a rock star in our books.

Aron

Aron

Software Tester

When he's not making our platform even more secure, he's making groovy beats on the drums.

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Vadym

Developer

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Ahmed

Software Tester