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Hi. We’re SwipeGuide.

SwipeGuide simplifies the way people work and learn at the frontline.

We are on a mission to empower frontline teams to connect knowledge, collaboratively solve problems, and continuously improve processes to ensure sustainable production patterns.




SwipeGuide Founders

"Tech has rewired our brains. My purpose is to create simplicity in a world where complexity is always assumed."

SwipeGuide Willemijn Schneyder

Willemijn Schneyder

CEO & Co-Founder of SwipeGuide

Every task done right.
No matter who.
No matter what.

We started SwipeGuide in 2015 to make it easier for frontline teams to work, learn, share and improve what they know.

From our modest beginnings, we’ve grown into a multinational crew of digital natives on a mission: to build a future-proof frontline "how-to" platform that actually helps people get work done.

The clear-cut platform lets you coordinate instructions, checklists, and training to standardize 50 different ways of doing the same thing. Share best practices across teams to drive efficiency and continuous improvement. 

Crowdsourced expertise keeps every process running: SwipeGuide captures the know-how of the best to remove the guesswork from the rest.

- Daan Assen & Willemijn Schneyder
Founders of SwipeGuide

SwipeGuide team beach

Diversity and inclusivity is our backbone.

When people from diverse backgrounds build a company, creative and strategic horizons are expanding and continuously improving.

Get to know our teams →


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sales team

“Every day is different with new challenges and ever-changing situations. That's what keeps me motivated."

Tim (aka Timmie), Tim (aka Lenny), Mark, Lisa, and Jasmine make up the sales team of SwipeGuide.


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SwipeGuide CS team

"Solving the problems of our customers really gives me energy to continuously improve".

Lilly, Tim, Pierre, Molly, Katheline, and Ingrid are the Customer Success experts at SwipeGuide.


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SwipeGuide Engineering

"I thought I’d learn some things, but I've learned so much more than I thought I ever would. 10/10 opportunity."

Sue, Vlad, Claudia, Alex, Eduardo, Sara, Patricio, Lili, and Eliena design and build our platform and keep it stable.


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SwipeGuide Marketing

"We have a radically human approach to marketing. We want to understand our audience and always serve them better."

Chris, Annika, Sara, Gloria, and Wenda run the Marketing circle of SwipeGuide.


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SwipeGuide Nick

"SwipeGuide has harnessed my strengths (like no other place) and given me so much freedom."

Nick, Ben, Zizi, and Willemijn make up the Organize for Growth circle.


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These are our company values.

Help us save the world from useless instructions.

Join us on our mission to empower frontline teams to connect knowledge, collaboratively solve problems,
and continuously improve processes to ensure sustainable production patterns.


Meet our investors.

We’re fortunate to be supported by some of the most forward-thinking investors in the world.
Together, we’re excited to build the future of work.

SwipeGuide Team

Contact us.

Call us: +31 20 30 31 937
SwipeGuide B.V.
John M. Keynesplein 12-46
1066EP Amsterdam
The Netherlands

New York.
SwipeGuide Inc.
228 East 45th Street. Suite 9E
New York, NY, 10017
United States

SwipeGuide Inc.
729 N Washington Ave
Minneapolis, MN 55401
United States

SwipeGuide Inc.
222 W. Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
United States

Capture best practices.
Engage your team.
Elevate performance.

Unlock the potential of your frontline.