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Crowdsource knowledge.

Everyone in a company is a knowledge worker. From machine operators, to plant managers and from the interns to the cleaners. All the people on the shop floor and in the field hold valuable knowledge on how to improve processes.

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What is crowdsourced knowledge?

Instead of having one author with a specific idea of how to perform a task, you get the voices and opinions of a diverse group of subject-matter experts who can help shape the processes faster and better, with a more critical eye.

A user-friendly platform with unique templates that provide actionable guidance on how to create effective instructions makes the crowdsourcing process effortless. 

Ideas, expertise, feedback, and best practices that have been collected from a diverse group of employees with subject-matter knowledge that evolves and improves over time.
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Willemijn Schneyder

CEO & Proud Founder of SwipeGuide

The problem with top-down instructions?

The traditional management-focused way of working with standards and procedures is hierarchical, top-down, and centralized. 

Common problems with management-focused instructions:
  • Difficult to get front-line team members engaged and motivated. 
  • Can’t effectively capture feedback to improve procedures. 
  • Problems to assess and improve the quality of training materials to comply with standards.
  • Time-consuming and cumbersome to eliminate outdated documents across the workplace.
  • No smooth way to organize continuous knowledge transfer amongst front-line teams
  • No sharing of best practices across sites, lines, or teams. 
  • The workforce lacks options to autonomously develop and increase their own skillset.

The "traditional" way of creating work instructions and standards usually follows a linear path:Top down loop


Why should you care about crowdsourced knowledge?

In practice, we recommend companies to start crowdsourcing knowledge gradually, for example by following this dynamic structure: 

Crowdsource knowledge loop

  1. Analyze: Start identifying silent and undocumented knowledge across operations. Do you see a pattern or a trend?
  2. Involve: Involve a diverse group of team members in the documentation process. Insights with different perspectives will lead to a high likelihood of perfecting the task or process.

  3. Standardize: When you’ve collected your project group, it’s important that you follow a set of joint guidelines when creating instructions. What are the topics/ What are the naming conventions? 
  4. Feedback: Encourage team members to give feedback on your current instructions and standard operating procedures. There could be something crucial you’re missing!

  5. Review rounds & approval workflows: When the first digitized instructions are ready, you’ll need to do some review and approval rounds with senior experts in order to avoid safety hazards.

  6. Scale: When you’re satisfied with your first set of crowdsourced instructions, you can start sharing this documented expertise across lines, teams, and even other sites within your organization. 

  7. Continuously improve: Over time, you can track the usage of instructions and identify missing knowledge in crucial operational processes. 


Crowdsourcing knowledge from everyone will massively benefit your organization.

Motivate your team.

Inspire your frontline team members to go the extra mile by encouraging them to share their ideas and feel heard.

→ 20% better employee retention

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Better performance.

Proud and motivated employees do a better job - this will impact your bottom-line impact.

→ ROI within 4 weeks.


Create a culture of continuous improvement.

Empower teams to achieve results by involving them in shaping processes.

→ 8% less down-time.

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Crowdsource from your experts.

These SwipeGuide functionalities make sure that capturing operational knowledge from your frontline teams is effortless:

My team creates visual guides that are simple to design, fast to deploy, and can be viewed on any device. Also, the usage stats and user feedback help us improve day-to-day processes and operations.
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Product Manager

ABB Motion


reduction in authoring time.